Illinois State House · Rural Red
- Audience
- Farm families
- Format
- 300 × 250 animated GIF
- Creative
- “Only another farmer can truly understand your challenges.”
A MEDIA GUIDE · 2026
Data-driven political media built for down-ballot Democrats.
The Right Message. The Right Voter. The Right Moment.
Rebuilding democracy from the downballot up.
THE CHALLENGE
You can't outspend. So you have to outthink.
Down-ballot races run on a fraction of the budget — and none of the infrastructure — of a statewide campaign. Digital4Dems gives you presidential-grade targeting at state-rep prices. We pick the voters who matter. We reach them across the channels they actually use. And we put your message in front of them in the exact moments they're paying attention.
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Channels, fully managed
One team, one voter file.
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Targeting dimensions
Location, demographics, issues, voter history.
0 yrs
Running political digital media
Built on 38 years in digital marketing.
HOW WE TARGET
Precision is the whole game.
Every Digital4Dems campaign is built on three questions: who, what, and when. Get all three right and a small budget outperforms a big one.
01 · RIGHT VOTER
The who.
Layer the inputs that actually predict behavior: geofenced location, age and demographics, issues and interests, and documented voter history.
Location · Demographics · Issues · Voter History
02 · RIGHT MESSAGE
The what.
Creative is never an afterthought. Every buy comes with ads designed for this race, this district, and this audience — not a templated stock asset.
Tailored creative · District-specific · Included in every buy
03 · RIGHT MOMENT
The when.
Reach voters where they already are — the apps on their phone, the podcasts in their ears, the shows on their TV, and the texts in their hand.
Mobile · Podcast · CTV · Text · Mail · Social
THE MEDIA MIX
Six channels. One voter file. One team.
Any one of these can move numbers on its own. Stacked together, they compound.
01 · GPSELECT MOBILE ADVERTISING
Reach voters inside the apps they already open every day.
GPSelect layers four targeting dimensions — location, demographics, issues, and voter history — to place your ad inside the mobile apps your target voters have already installed on their phones. CNN, Fox Sports, WebMD, Etsy, Bible Verse, MLB, and tens of thousands more. This is the precision a presidential campaign pays seven figures for, priced for a state-house race.
LocationDemographicsIssuesVoter History
Sample network includes CNN, Etsy, Univision, Fox Sports, Yum, History, Bible Verse, BabyCenter, WebMD, CBS News, Paramount+, MLB, ComiXology, Sportsbook, MuzikHipHop, Garmin, Latin Music, and tens of thousands more.
3.5¢· per impression · general targeting
- +1¢· each added select (demo · political · interest)
Media cost. 15% agency buy-fee applies.
CASE STUDIES · IN MARKET
Illinois State House · Working-Class
- Audience
- Union families
- Format
- 300 × 480 rotating
- Creative
- “AFSCME · AFL-CIO · IBEW endorsement series”
Kentucky · U.S. House
- Audience
- Voting-age LGBTQIA residents
- Format
- 300 × 600 skyscraper
- Creative
- “Vote to protect your rights.”
All rates shown are media cost. 15% agency fee additional.
02 · SEND4DEMS TEXTING
The fastest way into a voter's hand.
98% of text messages are opened within three minutes. Nothing else in political media comes close. Send4Dems delivers peer-to-peer SMS and MMS with images, links, and video — to the exact voters you target, handled compliantly, with reply management built in.
98%Open rate within three minutes
WHAT'S INCLUDED
- SMS + MMS delivery · images · links · video
- Voter-file targeting · match to your audience
- A2P compliant · opt-outs handled
- Reply management · real responses, handled
$0.034· per 1× message per recipient
- $300· minimum flight fee
- $100· one-time campaign setup
Media cost. 15% agency buy-fee applies.
VOTER FILE
Supply your own — or we'll source via L2 Data. Typical $200–$2,000 depending on district size.
All rates shown are media cost. 15% agency fee additional.
03 · PODCAST ADVERTISING
Hit targeted voters right between the ears.
Reach highly engaged listeners who trust the voices they've welcomed into their commute, workout, and kitchen, week after week. Intimate, storytelling audio cuts through the banner-ad noise and lands in a way nothing else in digital can — because the host is telling them, not an ad server.
“Targeted to the district. We buy placements against in-district podcast listeners — not wasted impressions served to voters three states away.”
SAMPLE INVENTORY
The Daily · This American Life · Crime Junkie · Conan O'Brien Needs a Friend · The Mom Hour · 3 Black Guys With A Mic · TED Health · Café con Pam · Ask Rev — A Christian Podcast.
Plus thousands more — categories, genres, and regional shows.
$35· CPM · in-district podcast listeners
CPMs are target rates. Auction-based pricing varies with demand.
Media cost. 15% agency buy-fee applies.
All rates shown are media cost. 15% agency fee additional.
04 · OTT & CTV STREAMING
Campaign TV without the campaign TV budget.
OTT
On phones, tablets, laptops
Run your commercial on the streaming networks and apps voters have downloaded to their internet-connected devices. Target with geolocation, demographics, issues, and voter history.
CTV
On the living-room TV
Run your commercial on premium streaming networks delivered through internet-connected TVs, gaming consoles, Roku, and Firestick. Target by demographics and location — city, state, and zip.
$45· CPM · premium channels
- Premium· ESPN, Hulu, AMC, etc.
CPMs are target rates. Auction-based pricing varies with demand.
Media cost. 15% agency buy-fee applies.
$37· CPM · general streaming
- General· Pluto · Fubo · DirecTV · more
CPMs are target rates. Auction-based pricing varies with demand.
Media cost. 15% agency buy-fee applies.
SAMPLE INVENTORY
ESPN · Weather Channel · CNN · AMC · CBS News · NFL · Pluto · Hulu · HGTV · Fox Sports · MLB · Bravo · Food Network · Paramount+
All rates shown are media cost. 15% agency fee additional.
05 · WEBSITE2POSTAL RETARGETING
Anonymous visitor? Not for long.
Website2Postal matches site visitors to their home addresses and sends a pre-produced mail piece within 24 hours. While memories of their visit are still fresh, a physical piece lands on the kitchen table with your closing argument. Click-through > continued conversation > conversion.
Volume pricing
150 – 249 pieces$3.40
250 – 499 pieces$2.25
500 – 999 pieces$3.05
Media cost. 15% agency buy-fee applies.
01
Visit
An unidentified voter lands on your site.
02
Match
Digital4Dems matches the visit to a home address.
03
A pre-produced piece is on the way to their mailbox within 24 hours.
All rates shown are media cost. 15% agency fee additional.
06 · BECAUSE — PEER ENDORSEMENTS
What candidates say about themselves is marketing. What your friends say about them is social proof.
because turns real supporters into a coordinated digital endorsement push — real people, real reasons, targeted to the neighbors and fellow voters most likely to listen. A banner from a campaign is an ad. A banner from someone you know is a vote.
Kay Pence · Iowa House
Tim McClimon · DeWitt, retired UAW Local 94
Clare Kelly · Evanston 1st Ward
David Glatt · Owner, Dave's Italian Kitchen
Matt Trimble · Scott County Auditor
Phyllis Thede · former Iowa State Rep.
BANNER AD CREATIVE
The creative in the wild.
Four real flights, four audiences. Same voter-file logic, different creative — a farmer in rural Illinois, a union household in the Quad Cities, a family in a Michigan mill town, and an LGBTQIA voter in eastern Kentucky don't respond to the same ad.
01 · IN MARKET
Rural Red · Illinois State House
300 × 250 GIF · Farm families
02 · IN MARKET
Working-Class · Illinois State House
300 × 480 rotating · Union families
03 · IN MARKET
Rural Red · Michigan State House
328 × 480 GIF · Families with teenagers
04 · IN MARKET
Kentucky · U.S. House
300 × 600 skyscraper · LGBTQIA voters
BEYOND MEDIA
The other half of winning a race.
Media doesn't run itself. Underneath every flight is research, creative, data, and donor work — and Digital4Dems handles all of it under one roof so your campaign isn't stitching seven vendors together.
Opposition Research
Vote records, statements, finance — the file you need before you go live.
Creative Production
Video, photo, copy, design — built for the race. Never stock.
Digital Strategy
The whole arc — channels, sequencing, budget, testing.
Voter File Services
Acquisition, hygiene, modeling, segmentation — your data, ready to run.
Digital Fundraising
ActBlue funnels, donor acquisition, retention. Money in.
Email Marketing
Persuasion, ID, GOTV — the full lifecycle to inbox.
Social Media
Organic + paid across Meta, X, TikTok, YouTube. Managed end-to-end.
WHY DIGITAL4DEMS
Built by Democrats, for Democrats who have to win on a budget.
01
One partner.
Six channels, one voter file, one team. Your mobile ad and your mailer are targeting the same voter — on purpose.
02
Radically lower minimums.
Serious digital targeting at state-rep prices. You don't need a seven-figure buy to get presidential-grade precision.
03
Creative included.
Every buy includes district-specific creative built for the audience on the other side of the screen. Not a templated stock asset.
04
Values-aligned.
We work with Democratic candidates and progressive causes. Full stop. The voter file, the team, and the mission are all pointed the same way.
LET'S TALK
Tell us about the race. We'll build the media plan.
Every Digital4Dems plan starts with a conversation about the district, the opponent, and the money. No two races get the same proposal — and no call is ever a sales call.
Neal Weingarden
Earl Weingarden
Digital4Dems · Rebuilding democracy from the downballot up.